Our Story

I am an engineer turned entrepreneur with a passion for creativity and meaningful work. After spending a few years in the corporate world, I felt the urge to build something of my own—something that resonated with my values and love for artistry. This led me to the fashion industry, where I found my calling in promoting and preserving the rich heritage of Kashmiri handicrafts.

Today, I work closely with skilled artisans to create handcrafted apparel that blends traditional techniques with modern aesthetics. My journey has been one of transformation—from codes and circuits to colors and crafts. What started as a personal passion has now become a growing venture that not only empowers artisans but also tells a story of culture, craftsmanship, and conscious fashion.

Each piece we create reflects a legacy that deserves to be celebrated, and I feel proud to be a part of that storytelling. This journey has been challenging, but incredibly fulfilling.